The Present Condition, Problems And Developing Strategy Of The Real Estate Promotion In Chongqing

In the recent decade, real estate investment has been playing an important role in our country's economic and investment growth. Especially from 1998, real estate industry has been developing rapidly and it has become the dominant industry in boosting the continual growth of our national economy. Now, the market environment has changed remarkably. The number of the real estate companies has increased sharply. On one hand, the real estate merchandise has transferred from the seller's market to the buyer's market and the market competition has become more and more drastic. On the other hand, in order to regulate and control the stable and healthy development of the real estate industry, the government has carried on a series of macro-management policies and strict market-allowing regulations.Under the current circumstance, the Chongqing companies face an austere survival test. Because of the limited capital, land resources and human resource reserve problems that cannot be solved in a short time, most real estate companies always operate one and two subjects at the same time, so the capital chain is strained and the success or failure of a subject always can decide a company's fate. So scientific and exact real restate promotional plan that also owns the company's characteristic is very significant for the real estate companies.This thesis follows the analysis logic of putting forward the problem, analyzing the problem and solving the problem. The whole paper is divided into five chapters:Chapter one is the introduction, introducing the research background and meaning of the paper, and the basic analysis logic and thesis structure of the whole paper; and the present domestic and overseas real estate promotional theories;Chapter two introducing the meaning and the characteristic of marketing;Chapter three analyzes the real estate promotional strategies, and points out the problems that exist in the present real estate promotion in Chongqing;Chapter five relates theory with practice to analyze the present strategy of developing real estate promotion in Chongqing. It has practical referenced meaning to some extent.