Game Theory's Application Of Suningshop And Gomeshop's Commodity Price

In the recent years, home appliance chain industry developed very fast and has become one of the fastest-developed industry.As the two largest companies, Suningshop and Gomeshop have built their great commerce kingdom within the past decade. According to the Chain management theory, the Price competition theory, and the Game theory and so on, this thesis takes the Suningshop and Gomeshop for researching object and takes the LCD-TV as the example to build correlative models. The author also analyzes the Suningshop and Gomeshop's LCD-TV price, and points out the best commodity price strategy.Firstly, the thesis describes the developing complexion of home appliance chain industry, LCD-TV, Suningshop and Gomeshop. Then, by analysing the relationship between the two companies and producers, the author builds the Bargaining and dickering model and find out the two companies'bargaining and dickering ability. According to Bertrand model and its amending model, the commodity selling research is carried out in the third part to analyse the competing ability of commodity between Suningshop and Gomeshop. On the foundation of the above analysis, the author summarizes the two companies'price competing predominance and their best strategy. The author also points out the significance of researching conclusion for other industries. The thesis ends with the expectation of the Game theory's future.This thesis has certain reference meanings for the decision maker of Suningshop and Gomeshop to make their company better, by researching Suningshop and Gomeshop's commodity price. What's more, it will play a positive role on the similar enterprise and industry in our country.