Liquid Crystal Display Quality Management Continuous Improvement Scheme Optimization

As to the fast developed economy in nowadays, striving to improve customer satisfaction and their products and services to get more consumers is the ultimate goal of every enterprise. Facing of fierce market competition, serious challenges and diverse needs, organization only has to continue to improve the effectiveness and efficiency in the implementation of quality management system, continuously improve the quality of products and services. Only through this, the one try to win more consumers and more market can always be invincible. All in all, the effectiveness and efficiency of continuous improvement of product quality management processes is an important guarantee for the survival and development.Continuous improvement of product quality management process is divided into: design and production of product quality continuous improvement management, customer complaints of product quality management process continuous improvement. This article is studying about the latter. Using customer satisfaction questionnaire clarify customers are most concerned about the timeliness and thoroughness of handling customer complaints, and the analysis process is broken down into five stages. Through optimization of every stage to improve the efficiency of the handling of customer complaints, to improve customer satisfaction and increase market share.The article is divided into five parts. In the first part, the author introduces the history of the development of the LCD screen, LCD working principle, and the process technology of LCD. In the second part, the author introduces the theory and principles of continuous quality improvement simply including its result, components and means. This chapter also includes the theory on customer satisfaction and customer satisfaction data collection and analysis for a brief. In the third part introduces the Background of Company A and its system of continuous quality improvement. In the fourth part, besides introduces Company A’s customer satisfaction and quality system present situation briefly, this part also introduces with emphasis on the subject the customer questionnaire survey formulation, the cruising data analysis and the investigation summarize, finally to the question spot which needs to improve carries on the analysis process step by step, seeks for the improvement space. The fifth part proposes the improvement plan in turn through a previous section improvement question analysis, and example proof improvement plan validity. Finally, this part carries on the contrast through the data collection to the before and after improvement plan. The case analysis result has the very good reality guiding sense. Finally what the author needs to reiterate:The improvement will be continually one will be forever without limits, the screw upward improvement process, needs to continue the unremitting endeavor.