Analysis Of Railway Passenger Traffic Marketing Policy In Northeast China

Railway transportation plays an important role in revitalizing the economy development of Northeast China. During a long time, railway has been taking on turnover passenger traffic mostly .There are many researchers focusing on the study of railway passenger traffic market. According to the state of art, most of the studies are limited to the railway itself, or lack of comprehensively deep consideration on the ordering competition among different transport patterns. Now railway passenger transport organization can not adapt to the development of railway passenger traffic market. For a very long time, railway is the central-control transport organization system. With the development of diverse transport patterns, especially the development of airlines and autoroute, the competition is becoming furrier and furrier. But the marketing is not only affected by old concepts of marketing, but also the passenger transport organization system. So some difficult issues emerge.In this thesis, we present some ideas of developing railway passenger traffic marketing in order to improve the competition ability of railway passenger traffic. According to the situation of fury competition in passenger traffic market, we at first investigate the passenger traffic volume,traffic turnover,marketing price in passenger market,product structure,average passenger traffic distance and so on .Then we analyze the investigation result carefully. With fractionizing the passenger traffic market,confirming the aim market, we present a combination of marketing policy and the marketing policy in Northeast China. At last , we give some suggestions .This thesis could be the principle basis of "stabilizing basic market, contesting dynamic market , inaugurating new market" railway passenger traffic marketing policy.