Study On Zhengzhou Railway Bureau Passenger Marketing System

In recent years, along with the deepening of reform and opening up, highways, aviation and other modes of transport the rapid development of railway passenger transport market share declined. As China's railway transportation artery, the obvious disadvantage in this competition. Railway passenger transport enterprises as the main body of market competition, changes in the market must be able to make quick and accurate response, promptly take effective measures to better adapt to market changes. In the process, establish a reasonable system of passenger marketing plays a vital role.First of all, Based on the domestic and international railway passenger marketing, comparative analysis of the situation, and the Zhengzhou Railway Administration on the basis of passenger marketing resources, computer networking ticket system resources and Zhengzhou Railway Bureau, the organization of passenger marketing strategy and marketing analysis of the status quo, that while the Zhengzhou Passenger Marketing Bureau in recent years with the development of the passenger situation gradually improved and improved, the overall and local economic development fundamental adaptation, and achieved good results, the number of passengers and passenger fare revenue to send other indicators with high but still Passenger marketing system exists imperfect, irrational product mix passenger, passenger organizations are not balanced, a single marketing, assessment, evaluation is not in place, monitoring and analysis tools are not advanced and so on.Secondly, this paper Zhengzhou Passenger Transport problems in marketing to study the marketing system in Zhengzhou Passenger Railway Administration and the overall structure of the program, through market research and seek the views of passengers, visitors psychological concerns, access to real basic data to develop a passenger train operation plan, adopted various measures to facilitate passenger ticket, the passenger stop, on the train, the station's travel process to provide quality services, design analysis and early warning indicators of profit and loss, set up a complete evaluation system, the product Optimization of science, through the implementation of incentive mechanisms, set up ticket organizations, off-site assessment train tickets and through other measures, on the station staff to examine and fully mobilize the grass-roots enthusiasm.Finally, the paper summarizes the program of building new passenger marketing system in Zhengzhou Railway Bureau of the specific application, through the satisfaction of the station, the train satisfaction measurement, to improve the quality of service station car; by optimizing the design of passenger trains, set to take reasonable ticket window, opened automatic telephone booking system and the strengthening of the daily and holiday marketing organization and other measures to guide production of Zhengzhou Passenger effects;train through profit and loss analysis of the train, and further optimize the product structure of Zhengzhou passenger. Meanwhile, the paper obtained under the effect of passenger marketing system, that application of existing problems and future expansion of outlets and improve monitoring methods, to strengthen sectoral coordination should be improved.In short, the paper combined with the actual situation of Zhengzhou Railway Bureau, Zhengzhou Passenger Transport by analyzing marketing problems, that are suitable for passenger Zhengzhou Railway Bureau marketing system and pattern, findings and conclusions of other Railways also instructive.