Study On The Sustainable Marketing Strength Based On The Enterprise Life Cycle

Along with our country's economics developing rapidly and the competition in market going more intensive, the enterprises without sustainable support of the market will be impossible to manage the sustainable growth when they face to complicated market environment. Generally speaking, each enterprise has its life, and it is also similar to other life with the declining time. In reality, we can find that some enterprises develop well and long, but others die soon after foundation. How these happen?The author believed that the sustainable marketing strength in enterprise is the core-competitiveness to maintain the enterprise with sustained growth. The continued marketing strength is a compound power, and an enterprise has its different type of the continued marketing strength in different stage in the life. This article dose research on these continued marketing strength in different stages, which guarantee that the enterprise continue with the angle of view by the lifecycle of enterprise. The construction of the continued marketing strength is analyzed through SWOT. This article brings the theory of the enterprise lifecycle system for the first time into the research. Through the analysis of the enterprise's superiority, the inferiority, the opportunity and the threat, how the enterprise construct and maintain their continued the power of marketing is to be discussed. And all these are provided and referred to our country's enterprise.The background and the significance of research are elaborated in the first part, including the structure and the method of paper; The second part is a summary part introducing the theory of enterprise lifecycle in detail, the present situation of the domestic and foreign research about the sustained marketing strength; The third part is basic part of this research, introducing two big basic theory which is the theory of enterprise lifecycle and the sustained marketing strength; The fourth chapter is about those theory, using the SWOT analysis method to make full description on each stages of the enterprise lifecycle, so that we can see the structure in each stage; The fifth chapter is summary and forecasting of the paper.