The Market Analysis Of A.O Smith Water Heater

With the further development of Chinese reform and opening up, and with the development of Chinese economy, China features the hottest market in the world. China is on the way of becoming the World Manufacturing Center. On the other hand, with the developing of the Chinese economy and the consumer lever, house electric appliance becomes important parts in Chinese economy. So the market of water heater has the market conditions of rapidly growth.The sale number of water heater in China increased 25 percent per year. A lot of foreign water heater brands enter the Chinese market so that the market developed very rapidly.The A.O Smith Water Heater Co., Ltd came to China on 1998. It has built its HQ and manufacturing centers in Nanjin, China. The A.O Smith Water Heater aims at the top market. Its market possessive rate is the second with the progress of nine years. With the practice of the new country trade standards and the change of market competition, A.O Smith Water Heater will be faced with the new challenge. It is very important for A.O Smith Water Heater how to change its performance in Chinese market and grasp bigger market share.This article is based on the market information and researches. By doing the analysis of the water heater industry, competitors, factors of influencing trade development and the company itself, I redesign the market strategy for A.O Smith Water Heater, and also provide some suggestions of brand credit standing,market channel and service.I wish these will be helpful for their improvement of current market performance...