Research On Strategy For The Competition Of Dachan Bay Container Terminal

Dachan Bay Terminal One is situated in the Western Shenzhen Port area in South China. It is a new world-class container terminal serving the Pan-Pearl River Delta cargo catchment areas. Sixty-five percent of its shares are held by Modern Terminals Limited, the longest-established container terminal operator in Hong Kong. The other 35 percent of its shares have been taken up by Shenzhen Dachan Bay Port Investment and Development Co., Ltd.With the world economy and trade integration and the continuous development of containerization, the function of port is important day by day, its status, functions and its operating environment has profound changes, competition faced by the port is more and more complex, intense. At the same time, the develop up of Zhujiang Delta, our good port had suffer the press bought by Shekou and Chiwan Port. How can we win in the fierce competition , is what we had to solve in subsequent discussions in order to solve the problem.Looking ahead, we will continue to focus on customer service and listen closely to our customers' needs. We will continue to be innovative and give a quick response to our customers' requirements in management and operations. Meanwhile, we will try to understand public expectations, and strive to continually contribute to the development of Dachan Bay Terminal.Based on analyzing the status in Dachan Bay Terminal, the thesis main analyze its competitiveness with its mian rivals of the Shenzhen port. Then, through the build-up of the appraisal index system and the appraisal method of terminal competitiveness, it compares the competitiveness with CCT and SCT. In this way, its finds the condition of Dachan Bay Terminal's competitiveness and the mean factors that affect its competitivenss.Meanwhile, the author analyzed Dachan Bay Terminal's inherent advantages and disadvantages during the competition using SWOT and enterprises strategy theory. Facing to the opportunity and challenge, seizing tightly the trend of port development, and grasping & forecasting exactly herself development, the author advanced the development strategy.The goal is to set up a hinge international container terminal and pull the development of Shenzhen and Zhuhai Delta, furthermore drive our native economy.