Study On Competitiveness Of Gangzhou (Nansha) Ocean-gate Container Terminal

Economic globalization and trading development deeply enhance business relationship between different regions and countries around the world and further stimulate the global economic growth. Logistics is playing a very important role in the global economy. Container transportation,taking over 80% of global cargo flowing, is taking overwhelmingly position. Container transportation from ports is one of the highly developed areas among our various industries and getting remarkable achievement in past years.However, impacted by global economic crisis since 2008. China’s economic growth has been slowing down on both export and import which consequently effected container transportation. Though the global economy is on the way of recovery in recent years, and container business is also gradually picking up. With various factors unpredictable, our container business is still facing plenty of challenges. In this article, by taking Guangzhou (Nansha) Ocean Gate Container Terminal as case for study, write will analyze the main issues that Guangzhou (Nansha) Ocean Gate Container Terminal will face during their improvement of competitiveness, furthermore, write also will propose out the solutions which can speed up and enhance its competitiveness.Located on the Longxue Island-the very center of Pearl River Delta (PRD). Guangzhou (Nansha) Ocean Gate Container Terminal embraces the most valuable port resource and serves as the frontline of Guangzhou further development. Development on Guangzhou (Nansha) Ocean Gate Container Terminal is one of the key projects for Guangzhou City government. However, there are various challenges on the development of Guangzhou (Nansha) Ocean Gate Container Terminal which can be both internally and externally. Internal challenges come from fierce competition from nearby inland rive ports. different terminal operators, unfavorable nature conditions; Externally, the challenges exist as competition from Hong Kong and Shenzhen Ports, industry structure change and weak international trading etc.By analyzing the current situation on Guangzhou (Nansha) Ocean Gate Container Terminal,this article will identify its strength and weakness. Based on the overall competitiveness assessment on whole PRD ports, write will discuss and identify possible solutions that can improve competitiveness for Guangzhou (Nansha) Ocean Gate Container Terminal. Article will go with 3 points. Firstly, address its strategic importance, carry cost-saving policy, seek strong business partner and establish strategic alliance. Secondly, integrate and optimize the existing resources, development port logistics based on favorable government policies on Tax-bonded Warehouse and Free Trade Zone. Thirdly, upgrade strategic position, stimulate the model of Land-lord port management, and standardize government supervision. Develop port industry and value-added service, and train talents. With above measures, hopefully Guangzhou (Nansha) Ocean Gate Container Terminal will become more competitive and speed up economic growth for whole Guangzhou area.