A Study On The Competitive Strategy Of UnionPay Card

With the development of modern technology and economy, electronic payment tools such as bank card has got an unprecedented opportunity for development. This thesis will analysis the current background of bankcard industy, introduce the history of bankcard, the international card company and China's bankcard industry. Then this thesis use the major part to introduce Chinaunionpay, China's only bankcard association, and the history of CUP standard card—UnionPayCard. Based on the experience of Taiwan's bankcard industry and international bankcard companies, as well as the analysis of the circumstance development for UnionPayCard, the thesis studies the target and implementing of the UnionPayCard competition strategy.This thesis believes that the most important problem for UnionpayCard competition strategy is international bankcard company. ChinaUnionPay should select the difference strategy, extend acquiring market, promote R&D, develop international market, enhance the cardholder service, expedite the innovation, strengthen the relationship with government, and cooperate more closely with issuing banks, in order to achieve the competition advantages of UnionpayCard.