Study On Competitive Power Of Ancient Town

Competition is the inevitable outcome of market economy. Whether in the Western developed countries, which have already established a nature market-economy system, or in China that is still constructing a socialist market economy system, competition from various fields is now becoming increasing intensified now. The study on the theory of competitiveness started to take place only recently, but the prospect of its development is promising.There have appeared studies of a variety of competitiveness, such as studies on competitiveness of a country, an industry or a city, etc.The rapid development and increasingly fierce competition of tourism industry has made the issue of competitiveness a focus of tourism research. As a typical tourism destination, the ancient town faces the same issue. However, research on the ancient town are mainly aspects in the development and protection, influence, sustainable development, and the models of development of tourism, special research on competitiveness of the ancient town is comparatively seldom available. To enrich the study on this field, this article firstly offers the definition of ancient town, of tourism competitiveness and then concludes the domestic and foreign study on competitiveness of ancient towns through ways such as documents analysis, comparative analysis, the integration of theory and practice, and researching methods of synthesizing multical subjects. Basing on the conclusion, this article elaborates the theoretical basis of tourism competitiveness of the ancient town, and then draw on the experience of the following three typical models: Porter's International Industrial Competitive Diamond Model, Crouch & Ritchie's Conceptual Model of Tourism Destination Competitiveness, and Dwyer&Kim's Comprehensive Model of Tourism Destination Competitiveness and constructs a trial model of systematic elements of the competitiveness of the ancient town. According to the analysis framework of the model, This article compares and analysizes the competitiveness of the two ancient towns—Changting and Fenghuang(phoenis) from following six aspects: key resources and attractions, supporting resources, the destination management, the market demand, the government and the environment. Finally, this article proposes countermeasure of promoting the competitiveness of the ancient town—Changting for the further development of the ancient town.