A Study On The Business Models Of China Export Credit Insurance

Export credit insurance in China is relatively a new business, it not only encourage export and prevent exchange earnings risk, but also the trading promotion measures allowed by World Trade Organization rules with the purpose of encouraging international trade by export enterprises. At present, China's export credit insurance policy is the exclusive business models, and has a strong policy guidance and support. In this paper, I choose a more appropriate analysis method to study the business models in the new context environment. Through the study on Chinese trading we can choose a right business models for export credit insurance.The beginning paper introduces the research background, content and structure that focus on the vital point. In order to choose an appropriate analysis method for the researched business models mentioned in the paper, the literature review sums up some different value researching method and compare with their advantages and disadvantages. This chapter aims to provide theoretical support for the analysis and comments below.The next chapter is the analysis about the business models of current export credit insurance. To analyze the business models from many aspects, including the valuable proposition, the valuable support, the valuable maintain and the value transition. My opinion about the current valuable proposition is "mainly based on short-term, medium-term and long-term export credit insurance, secure the exchange earnings, as well as participate in the export risk for export enterprise without profit aims."Analyze the transition that foreign trading business have to face and the internal restructuring of manufacture trading and export product during the period of late export-oriented trading. Familiar with the new trade patterns can help to get the idea that how to transition export credit insurance business models. I proposed a new valuable proposition "Have to be selective", the so-called "Have" is in contrast to the original service practices, which focus on export credit insurance, especially focus on the medium and long-term export credit insurance, thus to enlarge import trade insurance and make it multiple. "Selective" refers to actively introduce commercial business models, allowing the addition of commercial insurance companies to take part in the export credit insurance market. Let domestic trade and short-term export credit insurance business is underwritten by commercial insurance companies.