The Countermeasure Research Of Enhances Our Country's Tea Industry Market Competitiveness

China is the homeland of tea, The development of tea industry plays a significant role in Chinese social and economic development. But now, the tea industry, regarded as a traditional advantage industry in our country, is facing with the poor market competitiveness situation. Therefore, studying of improving tea industry's competitiveness of our country further and then putting forward effective policy recommendations will not only help to instructing tea industry to face with the international market better and offering objective basis for government to formulate rational industry policies.The dissertation takes West Lake Longjing Tea as an example, in terms of factors advantage and disadvantage of tea industry, using modern marketmg methods, and implementation of brand strategy, in order to study main factors related to the improvement of tea industry's market competitiveness and give some suggestions for its further enhancement.Through study the advantages and disadvantages of West Lake Longjing Tea industry, the main body of West Lake Longjing Tea marketing, the constitutions of distribution channels, the difficult in marketing, and the main factors which influence market competitiveness of West Lake Longjing Tea, And taking international tea industry giant—Tea Republic and lipton as examples, analysis their brand strategies for reference. The suggestions to enhance the market competitiveness of the tea industry and the implementations of the recommendations of brand strategies based on production, distribution channels and brand were proposed. At the production level, quality standardization, pricing scientific and diversity were requested; at the distribution channels level, marketing main body, and exclusive agency marketing channel primarily must be standard; at the brand level, using culture to enhance brand competitiveness, using scientific methods to promote brand image, improving the brand image with service and experience, using brand management to maintenance brand image, and connecting the international market through the implementation green marketing were needed.