Analysis On Constructing The Enterprise Competive Ability Which Taking Good-fath As Core

The essence of the Market-economy is the good-faith economy.The good-faith not only is the Market-economy's intrinsic regularity, also is the Market-economy's external behavior criterion. In the modern market, the good-faith not only is suffices to maintain the market order, ethics restraint to balance the benefit of the economic activities main body, moreover can reduce the enterprise the transaction cost,enhance the market efficiency,enhance the enterprise's competitive ability.Good-aith can display ethics morals function, also has own economical attribute.It plays the vital role in the enterprise competitive power formation mechanism.Good-faith is the enterprise's invisible important property and the resources.So enterprise when making competitive power strategy must take the good-faith as the construction core.This article affirms good-faith's ethicality,but studies its efficiency and the value with emphasis.By static and the dynamic gambling analysis explanating the function to the the enterprise competitive essential factor and it's forming mechanism.In order to better to weigh and appraisal enterprise's good-faith, the competitive power condition, we have designed the good- faith appraisal-index-system.It evaluates and appraises to many index to enterprise system and enterprise ability,determines different target weight by factor-correlation analysis,ranks the enterprise's good-faith degree.This article analysises our country's enterprise good-faith flaw reason and the overseas enterprise's good-faith construction experience model thoroughly, proposes our enterprise's strategy to take good-faith as the core enterprise competitive power. It may has the instruction function and the significance to enterprise's good-faith construction and the enterprise competitive ability construction.