The Research Of Development Strategy Of TSD Industrial Co., Ltd

Along with the accelerating of the intensifying of market competition, the domestic enterprises have suffered great pressure form the markets at home and abroad. In order to raise the ability of the complicated and changeable both of domestic and foreign environment and to meet the needs of the market, more and more enterprises begin to lay stress on study of the enterprises business development strategy. Now the TSD industrial Co.,Ltd are often developing and adjustable to face the pressure of the environment protection. Pinch of the raw and processed materials and the competition of the main products. So the TSD industrial Co.,Ltd also must draw up a set of useful strategies to have a good future.TSD industrial Co.,Ltd started to transform its development strategy in order that it can capture more opportunities and develop continusly, establish the overall guiding ideology of developing strategy, which is to meet the need of development of production, take the market as guide to extend the market occupancy, take the capital management as center to implement the capital increment, take the advance in the science and technology as fulcrum to improve the enterprise's strength, take the lasting competition advantage of the enterprise as goal to create its kemel competition strength. This paper firstly analyzes foreign and domestic management theory of business strategy systematically, emphasizing on key of successful factors and competitive strategy theory. With PEST analysis method and Porter Five Powers Model, this paper analyzes the external environment, the industry competitive situation and its opportunities and threaten and makes a conclusion that TSD industrial Co.,Ltd is in an advantage external condition. Then, this paper analyzes the group internal resource condition. It helps to nail down the company's advantage and disadvantage. On the basis of the above analysis, adopting SWOT analysis method, this paper makes a conclusion that TSD industrial Co.,Ltd should carry on produce development strategy. Finally, for executing and controlling these strategies, some specific measurements and advices of TSD industrial Co.,Ltd management strategy are carried out.This paper is the combination of the theories and practice. The development strategy has realistic sense for the TSD industrial Co.,Ltd facing marketing competitive. And this study can be a guiding for the enterprise management. The strategy analysis method and concept and thinking way of strategy management in this paper is instructional and helpful to other enterprises.