Study On Development Strategy Of Chongqing AB Company

Now, China's Third Part Logistics industry is advancing greatly in current good macro-economic circumstance all over in China, and meanwhile, also suffering difficulties, such as acute marketing competition, lacking of resources, rough material prices rising, costs increasing, power shortage, etc. To the Third Part Logistics(TPL) companies, benefits and difficulties, opportunities and risks are mixed.The competition is very intense in international and domestic Third Part Logistics(TPL) market because of the influence of supply and requirement. In this marketing environment, if the domestic TPL enterprises want to exist and develop, the key is wether they have core competitive power and support competitive advantage or not. Therefore it is a first task to regard strategy administration and foster and set up the core competitive power for domestic enterprises.This article summarized the predominance and the inferior position after researched the basic situation of Chongqing AB Company limited. And analyzed the interior and exterior environment, also had an anatomy of opportunities and challenges that we would face to, after that, in term of Chongqing AB Company, to take enterprise strategies into effect will have realistic significance on framework, adjustment, technology transformed, internal reformed, enterprise's management and the long -term stable development, on the base of strategic assume of development will be brought forward.This article analyzes the internal&external environment of a corporation, uses the environment analytical, value chain, industry analytical and gives an opinion go internal&external environment under the evaluation. A strategy of corporation development was brought forward after considering the actual instance. For Chongqing AB Company to take organization strategies into effect will have realistic significance on framework adjustment, technology transformed, internal reformed, enterprise's management and the long -term stable development. Although this paper is just an introductory discussion, it can act as guidance and reference for the research of Chongqing AB Company limited development.