Study Of Knowledge Innovation In Pharmaceutical Enterprise Based On Social Network Analysis

With the increasing development of economy and knowledge, intelligence resources has became the forth main resource next to funds, technologies and human in the current period of time, thus it is called the growing power of the company. The construction of the environment for knowledge innovation and knowledge networks has turned into a competitive edge for all the companies in this severe global competition.It is indispensable to take the building-up of knowledge network into consideration if a company craves a success and urges to obtain a long-lasting competitive edge in this variable tide of the global economy. In such severe condition, all of the enterprise should persist in chasing more opportunities and developing ways for promoting the status and the dominant position for themselves. The Chinese enterprise found their way in the world-wide economic competition by offering delicate process and qualified service and products at the early beginning of the reforming and opening-up period of time. However, things as well as the economic environment changes fast, it could lead to terrible consequence if we still hold the original belief to handle all the problems that we encounter in this environment which claims for efficiency and innovation. Thus, in this uncertain and challenging world where continuous competition always taking on, it is no doubt that we need to keep inquiring for a better way to fully develop ourselves and insist on chasing more opportunities for fulfilling our works.Aiming to obtain a better estimating of the effort of social network analysis on knowledge transmitting process in the company, the writer searched on certain domestic and abroad database such as CNKI, CBM and Medline. By classifying the documents that has been searched, the writer of this paper develops the research base on the reasons that there is little deeper study on the cross-cutting area of social network and knowledge innovation of pharmaceutical company in the domestic and abroad research field. For the consideration that there is still blank of the research contemporarily, the writer focuses on this topic and develops this paper.On the basis of social network theory and the practical investigation, as well as the tool of social network analysis, the writer aims to unveil the inner construction of the knowledge network of the enterprise, then makes a discussion about how it influences the knowledge innovation and cooperation as well as the operation and management of the commercial companies, and this result is also expected to make a explanation on the differences of competitive edges between various companies with separate knowledge networks. Besides, a further discussion will be made about the building-up of knowledge innovation mechanism under the spread of knowledge network in the current company. Hereafter, the writer will bring out certain countermeasures and suggestion on perfect the mechanism and the R&D process based on the current situation of the company.With the consideration of the purpose in the study in this paper, the writer will take several measures to present the detailed structure of social network and the inner relation between these related indexes of this network in a pharmaceutical company, the measures are as follow: paper investigation, interviewing, personal consulting, digital processing of SNA and method of statistics as well as the analysis software of UCINET 6.9 and SPSS 13.0. (The test measure will varies from situation to situation depending on the practical research). In order to ensure the integrity and reliability of data in the research, some measures will be applied through the investigating process, such as: pre-training, pre-investigation, site investigation and double entry of data.The expecting result of this paper is to demonstrate the knowledge network which is built up on the social network effect the innovation and cooperation of research and development directly in a pharmaceutical company. The benefit of the company and the density of the network in this company are positive related, which equivalent means the higher benefit always owns to the higher density and the complexity of the network.We can see clearly the position of each network member through a series systematic discussion and demonstration, as well as the integral network diagram of the enterprise. The impact magnitude of the major network members on the enterprise network can also be reflected by the concrete data measurement .Either hospitals, institutes, competitive cooperation companions or the assistance of government measures can help the enterprise construct its innovative knowledge network and perfect its innovation mechanism.The conclusion accords with the expected result. To a certain extent the conclusion clarifies the direction of the enterprise development and provides some reference for the enterprise on the correct choice of the production decision, the self market survivability improvement and so on.