Evaluation Of Strategy Of Chinese Pharmaceutical Industry's Internationalization

The research object of this paper is Chinese pharmaceutical industry, and it focuses on the study of internationalization growth strategy of Chinese pharmaceutical industry. On the basis of analysis of development situations and both internal and external factors, through making a study of international competitiveness of Chinese pharmaceutical industry, the paper makes out the strategic framework of Chinese pharmaceutical industry's internationalization growth. Finally, the paper points out that: (1) It's necessary to pay more attention to domestic market, and make good use of domestic market resources where there are rich in medical resources. Such as central and western-oriented district rich in Chinese medicines, northeast China and eastern coastal (rich in marine Drugs), and cultivate leading pharmaceutical enterprises those rely on a number of clusters in order to enhance the overall competitiveness and facilitate the performance of internationalization growth ;(2) With the rapid development of China's economy and people's better living standards, Chinese pharmaceutical industry has conditions of outward internationalization. Subsequently, the paper makes analysis of strategic positioning, target markets and strategy model, those illustrates fully the feasibility and necessity of Chinese pharmaceutical industry's strategic alliances export-oriented internationalization growth.