Marketing Analysis Of Lenovo Key Accounts

Lenovo was influenced seriously by the direct marketing model,then establish the Key accounts department at 2004.This article does a lot of research for the present situation of IT Key accounts,and does some analysis from the perspectives of market share ratio,products share in different industries and differentiation marketing.From the above analysis,it tries to get out the conclusion of the status of Lenovo in China's Key accounts market,the strengths and weakness,and supply the solution for the problems.If Lenovo wants to increase the market shares of Key accounts Lenovo,it has to do the differentiation from brand,product features,channels marketing,promotion and post-sales service's issues.By this competition factors can Lenovo improve its core competitiveness.