Research On Competitive Strategy Of DF Multi-function Biogas Service Car

DF multi-function biogas service car is facing many opportunities and threats in the more and more intense market in china.The chance for DF multi-function biogas service car to win out essentially relies on how to set up a sound product competitive strategy aiming to make good use of these opportunities and its favorable advantages, to avoid threats and overcome its disadvantages.This thesis intends to make a systematic analysis in DF multi-function biogas service car with strategy management theories.It aims to provide a basis for scientifically making policy decision and to offer an optional competitive strategy with macroscopic and microscopic analysis,qualitative and quantitative discussion.The thesis begins with an introduction relating to Basic competitive strategy, product marketing strategy,and strategic analysis tools,which would provide the theory foundation for the developing strategy of DF multi-function biogas service car.Secondly,the thesis analyzes the current situation of DF multi-function biogas service car.The PEST,Five Competences Model of Porter and EFE Matrix are involved.It points out that DF multi-function biogas service car enjoys the energetic development of biogas,huge market demand,and fewer competitors,etc.But it is also potentially hindered by entering WTO,the global financial crisis's influence on China's economy,strong competitors,the strong bargaining power of user,etc.The related evaluation leads to a conclusion that DF multi-function biogas service car is currently in a promising industry.Probing into the internal environment of DF multi-function biogas service car with the Value Link Theory and IFE Matrix,this thesis believes that DF multi-function biogas service car has advantages in brand,product,technology, equipment resources,chassis,human resources,image,etc.But it also faces disadvantages in higher product prices,lack of sales channels,lack of experience in government procurement,lack of after-sales service,etc.It considers that the Advantage DF multi-function biogas service car is not very prominent.In order to discuss the product competitive strategy suggested for DF multi-function biogas service car,SWOT model is constructed.With qualitative and quantitative analysis,we educe that DF multi-function biogas service car must concentrate to Market Development,product development and differences in after-sales service as a supplement.As for its implementation,DF multi-function biogas service car is advised to take the following suggestions,to enhance market development,to strengthen the R&D of adaptive product,to perfect after-sales service system,etc.The thesis's main contribution is that with the use of empirical research methods,using the large data as a precondition,applying the management knowledge and making a detailed analysis of the internal and external environment about DF multi-function biogas service car,the writer proposes targeted and exercisable development strategies.