Research On Optimization Strategy Of Tourism Destination In Shenzhen

Optimization of tourism destination is the common choice of tourism cities in the historic background that China is developing from a big tourism country to a great tourism country.It is now a great era for Shenzhen which is a so important tourism destination in our country to face this opportunity and challenge and to know how to strengthen the tourism competitive ability, gain the priority in such a new period of development and establish the tourism destination status in the world.So it is important for us to think of the new development orientation for Shenzhen as a tourism destination.And have an in-depth consideration in how to optimize its development pattern.Based on this point,this paper expounds a research on optimization strategy of tourism destination of Shenzhen.The following four aspects are studied.Firstly,through the comprehensive overview of correlative research on tourism destination and tourism development of Shenzhen,the general situation of the relationship of the tourism destination and the research of the tourism development of Shenzhen has been got.And the concepts of the tourism destination and the optimization of tourism destination have been defined in this paper.Secondly,an analysis of Shenzhen as a tourism destination is made in this paper including development route,development situation and driving power for optimization.Thirdly,an optimization strategy is put foreword in this paper from four aspects which are the development concept,factor structure,spatial structure and regional cooperation.Finally,measures to carry out the optimization strategy are expounded,including operational guidelines,operational philosophy,operational focus,operational key aspects and operational platforms.