Research On The Reform Statage Of Middle And Small Clothing Enterprices Based On SWOT Analysis

Along with the international finance crisis's escalation, the international domestic environment of competition worsens day by day, the Chinese Clothing Enterprise faces the environment of competition has had the very big change, at present our country middle and small scale clothing profession carries a heavy load the vanguard, the industrial adjustment step acceleration, the middle and small scale clothing enterprise's survival receives the threaten seriously. If this part of enterprise's survival receives the challenge, will pose the threaten seriously stably to the entire society's harmony. Facing this kind of situation, how does this kind of enterprise face the challenge, is suspends in innumerable in front of the young entrepreneur's major issue.The article first has carried on the outline to our country middle and small scale clothing enterprise. Including our country middle and small scale clothing enterprise's limits, the characteristic, in our country national economy's function, as well as the middle and small scale clothing enterprise's development present situation and the question which meets in the developing process. Therefore, proposed China's middle and small scale clothing enterprise has the necessity to carry on the enterprise reforming question. In view of Our country Middle and small scale Clothing Enterprise's characteristic and the profession environment, this article proposed suits the middle and small scale clothing enterprise reforming strategy, transfers the domestic strategy including for sale abroad, the brand strategy as well as"the marketing"and"the management"the strategy. It can be expected that the results of this research to apply to the promotion of the Chinese middle and small scale clothing enterprise's.