The Evaluation Of Tourism Environment Quality And The Reserach Of The Optimized Strategy Of Shanxi Province

Shanxi province is rich in recourses for tourism and has abundant historical culture accumulation. Yet it is still on a lower level than expected,owing to the backward concept , strategy , and insufficient investment and so on.The environment has seriously influenced the tourism development in Shanxi province.So it is necessary to make a quantitative evaluation on tourism environment of Shanxi, and to realize the problems of tourism environment.It can help the government and the managers of tourism to take correct measures,and contribute to the sustainable development of tourism.Adopting AHP and fuzzy synthetic evaluation method,the paper gives a quantitative evaluation on tourism environment of Shanxi province. Based on the evaluation,some countermeasures to optimize the tourism environment are put forward. This paper can be divided into three parts:The first part (chap1&chap2&chap3) is basic theory.Introduces the research background,the significance and the research technique,reviews the overseas correlation research progress;then set forth the concept,the characters,the class,some relations between the tourism and the environment , and the theory foundation of the research. The chap 3 set forth the concept of tourism environment quality,the evaluation principle,technique and the indicaters.The second part (chap4&chap5) is the key part in the paper.The author analyses the current situation,including the economic,the tourism resources,and the tourism development. Then gives a quantitative evaluation,adopting AHP and fuzzy synthetic evaluation method. Based on this,the paper analyses the advantage and the disadvantage about the tourism development in Shanxi province and conclude that there are still some problems.The third part (chap6&chap7) is the conclusion. The author tries to put forward some countermeasures to optimize the tourism environment of Shanxi.