Green Brand Development In Dairy Products Industry

Dairy products whose mass safety is related to human body health by people for good reputation "approaching consummate food , most" even life is safe. Dairy products the industry melamine event, has initiated pondering that people develops to dairy mass , government inspection and industry.The main body of a book angle that green health needs from satisfying people, the industry green brand carrying out dairy products builds developing the inkstone job. Take sustainable development theory as principle, the chapter green brand and green dairy products advantage game analyse by third, with brand-rization the problem giving birth to a child and consuming , the model wielding game being hit by enterprise and carrying out green right away whether or not between the consumer , enterprise and enterprise, reveal advantage that our country green brand produces at present with still needing the contradiction problem solving. Arrangement of ideas analysis law the main body of a book is wielded, strategy plan , green manage system , green product system , enterprise brand government ratification , marketplace behaviour etc. appraises a project by the enterprise green, have built a preliminary green dairy products brand appraising system , have been that the dairy enterprise green brand makes the determine the nature and localized judgement out. We pass to three deer melamine events analysis , by layer-upon-layer contrast, model having structured three deer enterprise and consumers , having overseen with the government , having competed for with the same kind the enterprise game, reveal attach importance to quantity dilation , ignore mass safety , attach importance to extension open up an exhibition in dairy products under the overall situation of industry hostile competition,do not attach importance to the green brand build the root cause being that three deer melamine events break out and close down ultimately. At the same time, we do demonstration analysis also with precious nice Jinan milk job Ltd. , the brand estimates that system has carried out valuation , analyses and builds having judged , having brought forward the nice Bao Lv Se brand by green dairy products to develop a train of thought.The thesis adopt theory to study applying studying each other, union , qualitative analysis and quantitative analysis combine each other and the game model and step analysis model after with demonstration. The thesis is three major part mainly mark.The theory having complied with green dairy products and green brand two aspect go along mainly acting in responses studies Part I. And pass relevance dairy products the document go into, be tied in wedlock carrying out the data data surveying, course and the scale degree getting to at present already carrying out development of definition and our country green dairy products having studied categorical setting a limit for , having summed up on green dairy products and the green brand. The enterprise wielding six set of game models demonstrating the green brand competitive edge with green dairy products , the green dairy products both have complementary advantages is formed plans the rationale developing.Part II applies a document to inquire into law , the frequencies Statistics Law union expert consults about law, principle abiding by teleonomy , scientificalness , systematicness , operatability and comparable sex, the government approves , the marketplace shows this five aspect under the index data but the premise collecting, from enterprise green strategy plan , green administrative system , green product system , enterprise brand to start off, have structured a preliminary green dairy products brand appraising system , have been that the dairy enterprise green brand makes the determine the nature and localized judgement out.Part III wields case analysis and the contrast method , the mutual game involved in the case benefit of three deer melamine events is just carried out analyses, announce to event occurrence nature origin, appear once again for completely eradicating the safe problem of food's, benefit has just submitted feasibility suggestion to the relevance. Relevance data that the milk job provides according to nice treasure, structure precious nice Jinan milk job green dairy products the brand appraises step analysis , is that the person makes the determine the nature and localized judgement, as a thin green type enterprise, nice treasure is confronted with many waiting for a perfect place urgently.Strengthening that environmental protection consciousness and oneself health care are aware of with people, be used for food pure natural , there be no contaminate , high-quality green food, common view already becoming the extensive consumer. The thesis makes use of game model , arrangement of ideas analysis law analytical framework , and reality look at and appraise the analysis method being tied in wedlock , pass large amount of go into come to reach a conclusion by determining the nature and quantitative theory: Enterprise makes green dairy products brand, walk road of sustainable development, an irresistible trend that enterprise future develops with may be dairy products. By the fact that the green making dairy products produces chain,the brand believes the green dairy products being set up safe healthy environmental protection by consumer really , difference-rization turn out , ability carrying out a category's do not fail neither on one side nor the other what in the competition with home and abroad the same kind product.