Study On Whole Quality Control Of The W Dairy Green Dairy Products

With the rapid development of global economic integration and social, green dairy products safety problem has become the issue of common concern to the governments and people. And in our country, green dairy products security issues become more prominent.2008 "Sanlu melamine milk powder " incident and 2013 "Fonterra milk powder botox" incident that lead Chinese dairy industry to a "domestic trouble and foreign invasion" awkward situation. As a core production green dairy products, quality control in the whole process of the green dairy products production enterprise level become the foundation of the green dairy products quality safety, is practical and effective measures to solve the problem of green dairy products quality and safety.W dairy company in our country has a higher visibility of the dairy products production enterprise, has a large-scale green dairy products production capacity, its green dairy products has formed a certain visibility and reputation brand, but it still has many problems in the whole process quality control, research on W dairy company whole green dairy products quality control, to improve the enterprise green dairy products quality and competitiveness, is of great significance to promote the development of green dairy industry.This paper first introduces the related concept of green dairy products quality control, and further expounds the quality of supply chain management theory, the basic content of information asymmetry theory and the theory of corporate social responsibility. Under the guidance of the theory in the analysis of the current situation of green dairy products quality control W dairy company, pointing out the supply of raw milk with the harvest, there green dairy production and processing and other aspects of the problem, which contains resource quality control input index, process index and output index W of the entire enterprise green dairy products quality supervision ability evaluation index system, and using the analytic hierarchy process and fuzzy comprehensive evaluation method combining quantitative study, obtained the controlling of insufficient resources, raw milk collection operations are not standardized, green dairy products backward processing, sales link control is the lack of restricting enterprise green W Color throughout the dairy products quality control to enhance the ability of the main obstacles. Accordingly, the countermeasures and suggestions for improving the W enterprise whole green dairy products quality control, to W enterprises to improve the quality of the products and provide effective reference.