Optimization Of The Competition And Cooperation Relationships Between Cybersociety Enterprises Based On Niche Theory

Cybersociety is the new concept by the development and application of the Internet in recent years.It has not only changed the way of people's life and production,but also changed the social organization form and economic operation process.Based on the new breakthrough point--niche,with the new research object--cybersociety enterprise and new research purposes--competition and cooperation optimization,this paper will gradually do further research.Firstly,this paper defines the concept of cybersociety enterprise,proposes cybersociety enterprises niche with systematic thought and describes the concept by using quantitative index.Next,based on the theoretical background theory that competition and cooperation relationship optimization between cybersociety enterprises was proposed;the motive,targets and types of the optimization were analyzed in detail.Later,this paper puts forward the ideological source and modeling steps of the mathematical model establishing;establishes the niche overlap model and the niche value evaluating model of cybersociety enterprise;based on Logistic model, this paper uses two phases to establish the optimization model.Finally,the theory and model are applied to the typical form of cybersociety enterprises--e-commerce sites, selects material samples,drawing conclusion according to analysis.Niche theory is the starting point of this paper,and its advantages are:niche theory is a more mature theory in the research of cybersociety enterprise;using niche ideas to facilitate the competing state and development direction between cybersociety enterprises is a reasonable way;the niche indicators are easy to quantify, cybersociety enterprises will be provided with business decision support by building a competition & cooperation relationship optimization model.This paper has theoretical and practical significance.In terms of theory,it extends the ecology niche theory to the cybersociety enterprises,expanding the theory extension for further research.In terms of practice,through the model,it quantizes the competition & cooperation relationship between cybersociety enterprises which is very hard to analyze,proposes prediction and suggestions for win-win situation.