| The new round telecommunication reorganization caused China's correspondence industry original pattern to have the fundamental change, will start the new round communication network construction, the consummation high tide inevitably, has formidable technical and the construction strength communication services enterprise as Guangdong Province communication industry, in the new round telecommunication reorganization brings in front of the huge opportunity, how should Changxun company strive for the more market shares, how to enter into the spirit quickly, and seizes the market to be worth rapidly discussing. At the same time, facing the communications network engineering projects which increases, enhances the engineering projects diligently the hard currency efficiency, is the project success provides the reliable guarantee foundation.This article unifies the marketing management science, the managerial economics, the enterprise management science, the organization behavior study, the operations research and the modern production operation management and so on multi-disciplinary knowledge, Achieves the theory and the practice unifies, with the fact, the data confirms the theory supposition the scientific research method, through proposed that the supposition theory, the material collects, data analysis processing and so on main routine, From a long-range point of view Changxun company the profession environment of competition analysis which locates in Guangdong Province obtains, to utilize SWOT the analytic method, the induction, the comparison test and so on many kinds of methods, the analysis environment of competition, and puts forward the reasonable proposal, In view of the communication network engineering project's characteristic, proposed that the corresponding hard currency strategy, enhances the company in the communication network engineering projects hard currency working efficiency, and to the communication network engineering project's hard currency proposed that an improvement's direction, adopts the positive effective hard currency and the method, seizes the vantage point in the new round competition, to gain the more market shares and to complete the corresponding project management work. |