Research On Cheefat Plastic Plating Company Marketing Strategy

Since China implemented the reform and opening up policy,the plastic electroplating industry grew in strength.But it is in a difficult condition nowadays because of the bad economic climate due to global financial crisis,alternative product development,more strict environment protection policy.So Cheefat is meeting the grim challenge,these issues impact on the marketing situation in the near future,and impact on the sustainable development of Cheefat in the future.Totally Cheefat's marketing environment is very severe,it must take effective strategy and countermeasure to solve these issues,so can win victory in competition,thus survive and develop.This thesis researches the marketing strategy for Cheefat Plastic Elecrtoplating Company base on the situation and development trends of the plastic electroplating industry and marketing of the Cheefat.The thesis summarizes research of scholars from domestic and oversea about marketing management.Make detailed description and analysis on the existing status and new trends on Cheefat marketing and plastic electroplating industry by doing scientific investigation,then point out scientific and reasonable marketing strategy to Cheefat.Especially,puts forward the content of Social Accountability considering the specialty of the plastic electroplating industry.Systematic point out that Social Accountability includes four factors:Green marketing management about environment protect,the enterprise culture of respect the staff,consumer interest protect,devote the society as the enterprise spirit.This is very important for Cheefat to implement the Social Accountability marketing nowadays.It can keep the sustainable development of electroplating industry and Cheefat.The thesis points out the guidance and method for enterprises to implement the Social Accountability concretely.The thesis do sample and proof analysis by Cheefat company's marketing strategy and by the theory method of marketing management,put forward the reasonable marketing countermeasure,it should promote the company's development in a new stage.