Gulf Group Of Plastic Tableware Eu Market Development Strategy

With the rapid development of world economy and technical progress, the time concept is becoming stronger and people is more inclined to simple and quick diet. In this case snack industry is growing rapidly. Therefore there is bigger demand for snack tableware. Plastic Tableware Factory pertaining to Yantai Haiwan Group is the supplier for consumable plastic tableware. The company mainly deals in the plastic injection tableware processing and sales. With the continuous growth of Chinese national economy, the plastic industry developed rapidly. The whole status for our plastic injection increased greatly. Then comes the severe competition brought to this industry from both abroad and domestic enterprises. Haiwan Group got into a corner when the raw material price goes up since April, 2004. To improve the bad status in Haiwan Group plastic injection tableware sales, one of the effective method is to enlarge its share in plastic injection tableware market, increase its profit taking good use of the opportunity of big drop in raw material price and declining competitor power. Haiwan Group has restructures its management system when analyzing the problems with which the Group is now facing in plastic injection tableware industry. Based on the marketing strategy in Haiwan Plastic Tableware Company, this article sets forth the principle and method on building marketing strategy by doing a SWOT analysis. It sets a target market for Haiwan Group plastic injection industry based on the present condition of Haiwan Group. The article analyzed the product orientation, pricing strategy, marketing channel and sales promotion strategy in quite details. Thereafter it suggested series of specific strategies for Haiwan and put them into practice. Finally it sums up the effect for applying the sales strategy.