A Study On The Plastic Pipe Enterprise Marketing Strategy

Rising steadily along with our country economy, the high speed development of real estate industry, the plastic pipe industry in our country also entered a period of rapid development. The competition between plastic pipe enterprises is intense. In the current completion, how to play their own advantages and achieve sustainable development advantage of company’s competitive position, is the problem need to think about.Corporate marketing strategy is the core part of the enterprise develop strategy. Through the study of current situation of the development of the enterprise, the internal and external environment, to find suitable for their own development of marketing strategy, make the enterprise grasp the initiative in the intense market, obtain steady development. Studying the plastic pipe enterprise marketing strategy has very important practical significance for industry enterprises.Based on the marketing and strategic management theory, using the method of SWOT, PEST environmental analysis, to analyze and research the plastic pipe industry market demand, current development situation and future development trend. On the basis of this, the author also makes relevant introduction and discussion of the marketing mode and the concrete implementation of marketing strategy, thinks opportunities outweigh the challenges the industry prospects, puts forward the new marketing strategic direction in the industry. To further introduce industries L company as a case study, fully analyzing the internal and external environment and the problems facing, aimed at the problems of marketing strategy put forward to realize the sustainable development of the company’s performance, the optimized plan for the marketing strategy choice and strategy including related to organize the implementation of security. Finally, a summary of plastic pipe enterprise marketing strategy research is concluded. The subject has strong operability of L company. This dissertation also has the reference significance for the plastic pipe industry enterprise to recognize the development situation of the industry, to know their own market position in the industry, to make suitable marketing strategy for their own.