The Research On The Sustainable Development Of Leisure & Sightseeing Agriculture In Beijing

With the accelerating development of urbanization and the increasing of the income, Leisure & Sightseeing Agriculture is becoming more and more popular. In recent years, the development of this industry is on its flourishing period. However, compared with some developed countries and our Taiwan province, the Recreational & Sightseeing Agriculture in Beijing is still in its initial stage. There are many problems during the process of developing Leisure Agriculture, such as the lack of ecological conservation, the destruction of rurality, the singleness of the product and the lack of leisure involvement. These problems restrict the sustainable development of Leisure Agriculture in Beijing. There are two limits in the past researches. Firstly, the past studies often focus on one factor that affects the sustainable development of Leisure Agriculture, the deficiency is that it is lack of a overall concept of this industry. Secondly, the predecessors analyze this subject in the framework of world acceptable theory for sustainable development, which emphasizes the economic growth, the protection of the ecological environment and the equality . However, as a emerging industry, it has its own characteristics and laws , we'd better construct a new framework .The continuous demand is the precondition for the sustainable development of the Leisure & Sightseeing Agriculture in Beijing. What's more? We should consider that what factors have a intimate relationship with the competitive power for Leisure Agriculture in Beijing. Therefore, we construct a new framework for this special study form the viewpoint of the demand and supply . In the respect of demand, with the accelerating of urbanization, the increasing of the income and the leisure time, the improving traffic conditions , the publics in Beijing have an urging demand on Recreational Agriculture now .Considering too many substitutes for the products of this emerging industry , it will be defeated by its opponents unless it offers some distinguishing products and services . In the respect of supply , the excellent ecological environment and the plentiful rural culture resources are prominent precondition for this industry . But the problems which contains lack protection of the ecological system , the homogeneity for products and the lack of leisure involvement have bad effects on the healthy development for this industry .However ,there are still many successful cases in Recreational Agriculture in Beijing . The case study of XIEDAO Ecological Holiday Village demonstrates that we can strengthen the industry's capability of sustainable development a lot by the protection of ecology and developing distinguishing services.According to the problems that exist in this industry in Beijing, we must adopt the following strategies to promote its healthy development . In respect of manage system, we must complete the laws and policies to protect the ecological environment and maintain the rurality in suburban district. On developing products and services, we should excavate cultural connotation and develop some distinguishing products and leisure involvement services .In the course of exploiting Leisure Agriculture, it is necessary to emphasize community participation and Community cooperation.