Research On Marketing Strategy About Anhui Ruisen Company

Automobile 4S shops are a new model of car sales imported from abroad in recent years.The 4S shops refer to the vehicle operator places including sales,auto parts,after-sales service and survey functions.The 4S shop is not only a huge investment but also require an operating area and the high level of the operators.After the blowout of Car sales in 2002,many automobile 4S shops were stand.The vast majority of car manufacturers have put 4S shops as their main sale channels.However, the financial storm in 2008 makes the winter feel particularly cold.The global financial crisis triggered by the consumer downturn will not only affect foreign auto giants,but also to allow rapid growth of China's automobile industry had suffered from unexpected "cold".Statistics show that the China's passenger car market in the second quarter growth rate of 22%and in the third quarter of negative growth of 33 percent,car market down 25%year-on-year.Half a year went so far as such a gap. Someone has said that the largest affected by the crisis is not stock market,nor is it the property market,but the auto industry.The 4S shops are no doubt under enormous stress,and how to spend the period became the primary consideration problem.In this paper,the author puts Ruisen automobile trading company in Anhui Province as an example and has a multidimensional analysis on the current financial crisis for the impact of the automobile industry.The author use of PSET analysis, Porter's five forces model 4S shops facing the automotive environment to explore the plight of to sum up,then analysis Ruisen automobile 4S shop trading detailed with SWOT,According to the development needs of the automotive market changes,from Anhui Ruisen automobile trading company analysis pointed out that the 4S shop's marketing strategy and its solution can be summed to improve the car 4S shop operator feasible strategies and recommendations,the author hope for the domestic automobile enterprises 4S shop out of the current difficulties and promote the development of automotive distribution companies to provide some reference and reference.