Technology Innovation Model Of Manufacturing Enterprises Based On Product Life Cycle

The manufacturing is the pillar industry of economic development in our country; technology innovation is the source for enterprise development, so the technological innovation capability of manufacturing enterprises is directly determines the level of development of the national economy. China's manufacturing industry in the years of the development process, whether in quantity, scale, or the profits has a significant increase, China has become one of the biggest manufacturing country. So, study on technology innovation of China's manufacturing enterprises is of significance to both international competitiveness of enterprises and development of national economy.This paper analyzed the status of technological innovation of China's manufacturing enterprises. In the development process, China's manufacturing enterprises lack of awareness of technological innovation, they only focused on the introduction of technology, but neglect the aspect of absorption and re-innovation, lack of its own core technology, the product has less market competitive. This is mainly because there is no good technological innovation model in China's manufacturing enterprises. Product innovation and process innovation is not coordinated, business long-neglected the process innovation, in late of product life cycle, companies neglect or abandon continuing technological innovation, organizational model of manufacturing enterprises is not reasonable, it can not fit technological innovation effectively.This paper demonstrated the feasibility as well as its advantages of the study of the technology innovation model of China's manufacturing enterprises based on the product life cycle and the A-U model. The paper analyzed the environmental characteristics in four phases of the product life cycle, then studied that the manufacturing enterprises should adopt the "fast", "Adjustment", "stable", "innovative" model in each stage of the product life cycle from a technical point, as well as the organizational structure, and discussed the key factors for each technological innovation model. It focused on two aspects: First, the strategy of extend the maturity stage of the product life cycle. Second, in the period of recession, through the introduction of the "second curve" thinking, study the importance and the method of continuous innovation. Finally, the paper demonstrated the conclusion of the study by introducing the case of the hybrid electric vehicle of Toyota Motor Corporation. Hope for enlighten the development of China's manufacturing enterprises.