Research On Product Innovation Of WG Bus Manufacturing Company

Under the new economic environment,the continuous progress of science and technology,enterprises increasingly fierce competition,product innovation has increasingly become an important means of competition among enterprises,and with the development of science and technology of the rapidly growing market demand,continuous diversification,product life cycle is shortened,the product innovation enterprises are facing pressure more and more.It is an important issue to decide whether the enterprise can survive and develop in the fierce competition,whether the product innovation can meet the changing market demand.Product innovation is always an important problem facing China's manufacturing enterprises,correctly understand and resolve the problem of product innovation,and strive to improve product innovation capability of enterprises and enhance the competitiveness of enterprises has become the survival ability,establish a national brand,and promote national development in an effective way and the only way which must be passed.In order to solve the problem of China's enterprises are facing the problem of product innovation,this paper takes WG bus manufacturing company product innovation as the research subject,on the basis of the theory of product life cycle,product innovation theory,through field investigation,literature research method,comparative analysis method and questionnaire method to research the problem of product innovation in manufacturing.The main research content is divided into five parts:the first part is the domestic and foreign research overview,this part mainly introduces the academic research on dynamic strategy and evaluation of new products,new products,such as the success of product innovation at home and abroad.The second part is an overview of the concept of product innovation and the related theory,this part introduces the theory of product life cycle and product innovation theory,and the characteristics of manufacturing enterprise product life cycle theory and product innovation theory are expounded combining with WG bus,analyze and summarize the contents and characteristics of product innovation.The third part is the innovation of WG company product introduction,this part introduces WG company production process and innovation process,through field visits,questionnaire,communication analysis summed up the WG company in product innovation problems.The fourth part is the product innovation capability of WG evaluation,through field visits and questionnaire results of statistical analysis,product innovation capability of WG is not high,the main reason that WG's innovation ability is not high overall the decision-making support,the lack of sophisticated management talent,R&D low level of technology,product development and insufficient capital investment the construction team,product innovation is weak.The fifth part is the countermeasures to enhance product innovation capability of WG company,this part puts forward the countermeasures and suggestions are to establish the independent research and development of product innovation idea,strengthen internal communication and coordination,enhance the technology commercialization capability,strengthen product development,technical and financial support,optimizing management team and R&D team building.This paper provides suggestions for the product innovation of WG company,to improve the product innovation of WG company,and a reference for the work of product innovation of manufacturing enterprises in China at the present stage,to help China's manufacturing enterprises to improve product innovation capability,enhance the survival of enterprises development ability.