Research On Development Strategic Of Hunan Century Love International Jewelry Plaza

Chinese jewelry consumption has played an important role in the global market and the market trend in our country would directly affect the global trend and price. With the arrival of the 21st century, enterprises come to a stage of brand development which pays most attention to enhance enterprise image. Chinese jewelry industry has encountered an excellent opportunity for development and it has maintained healthy, sustained and stable development with the continual improvement of the industry environment. At the same time, the tremendous impact to the luxury goods industry bought by the international financial crisis can not be ignored. How Hunan Century Love International Jewelry Plaza seizes the opportunity and gets a quick and sound development is the most urgent problem which needs to be solved in this complex and ever-changing environment.With the application of traditional strategy management, competition strategy theories, core competition ability strategy theories, value chain management and other theoretical research combined with the present situation of Hunan Century Love International Jewelry Plaza, through environmental analysis, industry analysis, internal analysis, competitive analysis, customers and value chain analysis, the strategic research for Hunan Century Love International Jewelry Plaza will be presented. In the meantime, the general development strategy and plans for different stage is also presented in this paper.Furthermore, from the height of the company's development strategy, the mission of Hunan Century Love International Jewelry Plaza is defined according to the internal and external situation combined with the analysis of present resource existing in our company. Based on company vision defined and development strategic target made, the corresponding strategic content is designed, in the meantime, effective implemental strategies aiming at the competition in water field is also be made so that the development strategy of Hunan Century Love International Jewelry Plaza can be realized.