Hunan Public Lung Group Development Strategic Planning

Regarding Hunan Zhong Long Group as the research subject, on the basis of literature review and investigation interviews, the paper analysis internal and external environment of Hunan Zhong Long Technology Group with related theory of strategy management. Also, the development strategy of Hunan Zhong Long Technology Group was put forward, that is with the strategic vision of "playing a core advantage building a world famous brand ", implementing "limited-related diversification, refocusing the business unit, to share industry growth opportunities, improving product profitability". Strategic objective is: "Relying on its own resources, research and production advantages, develop into the industry's leading enterprises and improve corporate value, become influential high-tech listed company at home." This paper also decompose the company's objectives and tasks, put forward specific implementation steps an d specific measures in the respect of control model in the organization, human resources, financial security, risk control and fostering good corporate culture.