Based On Effective Competition In The Retail Industry Of China's Pharmaceutical Research Organizations To Rationalize

In recent years, with the growth of consumer demand in drugs and medicine distribution system, China's pharmaceutical retail industry has maintained a sustainable development. However, China's pharmaceutical retail industry also showed excessive competition, low market concentration, which is China's pharmaceutical retail industry organizations, a typical example of the unreasonable, the existence of these factors lead to increasing competition in the industry is invalid, enterprise scale phenomenon, such as a serious constraint in China's pharmaceutical retail industry organization efficiency.Comprehensive school of industrial organization point of view, the rationalization of industrial organization include the rationalization of the market structure, market behavior and the rationalization of three aspects of the rationalization of business organizations. Effective competition in the rationalization of industrial organization as an effective way is the same industry and the organizational structure of enterprises and monopolies, competition description of the ideal state, the formation of effective competition in favor of change in the competitiveness of China's pharmaceutical retail and inefficient state of disorder to promote the rational allocation of resources and industries to enhance economic efficiency.To compete effectively with China's pharmaceutical retail industry to adapt the "effective" forms of organization. From the market structure, economies of scale to compete effectively is compatible with the competitive economy, monopolistic competition and oligopoly in the market structure-based accounting for the main form of industrial organization; market behavior from the point of view, effective competition is an industry organization in government policy intervention under the enterprise groups or between the organic combination of competition and market coordination line; from the enterprise organizational structure point of view, effective competition is the competition in a hierarchical organizational structure to avoid excessive competition of the industry.In this paper, the rationalization of industrial organization and effective competition in the theory, China's pharmaceutical retail trade in the current state of industrial organization analysis, expounded China's pharmaceutical retail industry to rationalize the meaning of organizations, focusing on analysis of effective competition in the retail industry and medicine of the rationalization of industrial organization intrinsic correlation between, on the basis of a pharmaceutical retail industry the goal of the rationalization of industrial organization model, and then set out to compete effectively on China's pharmaceutical retail industry to rationalize the response organization.