Study On Current Status And Strategy Of Competitive Power Of Main Agricultural Product In FuZhou

This paper provides an overview of the market competitiveness of the farm products at home and abroad and some relative theory about the market competitiveness of the agricultural products, by introducing the production of the major agricultural products in Fuzhou market. Based on the current situation analysis and comprehensive assessment of the major farm products such as Fuzhou rice, sweet potatoes, peanuts, citrus, loquat and so on, a deep research is carried out to make a whole SWOT analysis of the market competitiveness of the main farm products in Fuzhou to find out strengths and weaknesses, opportunities and threats. And in the end this paper explores how to improve the market competitiveness of the main farm products in Fuzhou. This paper includes five parts, whose main contents are as follows:The first part is an introduction, which mainly introduces the significance of the market competitiveness of agricultural products and the background of the selected title and also introduces the research methods and technical lines of the paper. Meanwhile, it describes the research at home and abroad, the relevant theory of economic competition and the existing problems of the current research.The second part is about a general analysis of the agricultural production conditions in Fuzhou, which introduces the survey of Fuzhou and basic agricultural production conditions as a whole. It also does a preliminary understanding of the land resources, labor resources, capital requirements, location and traffic conditions, scientific and technological level, the scale of production, circulation conditions one by one in Fuzhou City.The third part presents the empirical analysis about the market competitiveness of the major agricultural products in Fuzhou. First of all, it provides a current research of the five kinds of main agricultural products in Fuzhou—rice, sweet potatoes, peanuts, citrus, loquat, which lack the market competitive advantage from the point of production capacity, market price analysis, cost of production; while which have an edge over scientific and technological level and agricultural infrastructure. And then this part makes a comprehensive assessment on these five major agricultural products of Fuzhou. Through the net output coefficient analysis, we find, relatively speaking, the sweet potato, peanuts, citrus, loquat hold a domestic advantage except rice. During the analysis of the scale advantage index, we find that these five kinds of scale indices of agricultural products are superior to the national average. In the analysis of the efficiency advantage index we find that sweet potatoes and loquat production in Fuzhou have efficiency advantages, while rice, peanut and citrus these agricultural productivity do not have advantages. In the integrated analysis of the comparative advantage index, we find that rice, sweet potatoes, peanuts, oranges, loquat all get the relatively comparative advantage. And in the rate coefficient analysis, we find rice, peanut and citrus prices are not more advantaged, but only sweet, loquat prices are in the competitive advantage.The fourth part makes a comprehensive SWOT analysis about the agricultural products of Fuzhou, which draws a conclusion that the main farm products of Fuzhou are superior in the location, local needs, agricultural infrastructure as well as scientific and technological level, but junior mainly in cost, relatively high prices, small scale and a weak driving force that "dragon head" enterprises of the agricultural products bring and so on. Opportunities are mainly foreign capital, the introduction of Taiwan fund and agricultural cooperation between Fuzhou and Taiwan; while the main threats are the impact of natural disasters and unsound agricultural insurance system.The fifth part focus on strengthening the supporting and protection to the agriculture, advancing the brand strategy of agricultural products, enhancing the degree of organization of farmers, promoting cooperation between Fuzhou and Taiwan, and the suggestions of establishing and perfecting the system of agriculture insurance and so on.