The Feasibility Study On Real Estate Development Project Investment Of XiangRui Garden

The feasibility of investment in real estates is the important component of project feasibility study. In recent years, under the policy of national regulation, the development of real estate market has already tended to the rationalization. However, big scale and high risk of the investment in real estates need the strict feasibility study, which may guarantee its economic efficiency and social efficiency. Regarding it, the State Planning Commission issues"Implementation Management Method on Conducts Feasibility Study of Construction Items", which has the strict stipulation. The request is to carry on the detailed financial analysis and the national economy analysis to the construction plan under the method request of real estate project according to the project economic evaluation and calculate the corresponding evaluating indicator, appraisal project finance survivability as well as the economical rationality which is looked from the national angle. If the economic evaluation and the uncertainty appraisal cannot meet the related requirements, it is necessary to redesign or adjust the project. It can be seen that conducting the investment feasibility study to the real estate development project plays the very vital role.This article has carried on the analysis about market environment of XiangRui Garden at the basis of project design. According to the product characteristic of segmentation and union, it has been clear about the goal crowd; According to the result of investigation and statistics, it has been clear about the demand and behavior characteristic of the goal crowd; What's more, the market strategy which the project effective sale may consider has also been clear. According to the union of goal crowd demand and newly given characteristic, this article carries on fixed price analysis and the sales predict of the project product and thought the high-end market price sensitivity was not high, but fixing a price must be considered with government's cooperation. Based on this, combining project initial period plan, has estimated the project cost, the income and the uncertainty, and analyzed the feasibility of project investment.The analysis result indicating: LuZhong Real Estate co., Ltd. develops this project to conform to its own resources superiority and development ability. The project has the obvious economic and social efficiency: Firstly, investing in real estates collaborating with the government has obviously arranged his superiority. Secondly, the market of real estate in ZiBo is at the developing phase. The project investment is helpful to seize the advantageous competition status of the market for the enterprise. Thirdly, the project has the good performance in various economic indicators and the uncertainty analysis. Fourthly, the project has the good surveyor's pole function in developing environment of humanities and optimizing the local housing level.The analysis further demonstrated that the advantages of project, market status of the enterprise and government's participation have the obvious relations. The enterprise should gain bigger benefit through an effective management in the project management and strengthen the relations between the government public and the market relation to promote the product sale and fund re-steaming.