| Taking the sports lottery consumers as Objects, the essay investigates and Analyses the formation and characteristics of sports lottery consumers, the main factors affecting their consumption action and their consumption action Characteristics using the methods of literature, experts consultation, questionnaires, experiment study and mathematical statistics and the theories of market sales, economics, sports economy and sports management.Hubei is one of the powerful sports lottery province in China. Since 1994 sports lottery distribution has achieved rather good achievements and played an important port in its market. At the same time, there are some serious problems to be solved.The formation of sports lottery consumers has the consumption action of sports lottery consumers are the family income, the status of management dept and the attraction of the lottery, At the same time, the sports lottery consumers have personal action characteristics in the process of buying sports lottery. The above aspects make up the base of sports lottery market in Wuhan City.Wuhan City in accordance with the state of sports lottery and the characteristics of consumer behavior Lottery, Sports Lottery for Wuhan market survey results, made in Wuhan Sports Lottery management model and marketing strategy development proposals. Wuhan to improve sports lottery market competitiveness, and promote the cause of sports lottery Wuhan fast, healthy and steady development. |
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