Jilin Province Development Of Tourism E-business, Problems And Countermeasures

As a newly burgeoned business type, E-Business for Tourism is rising in large paces with its dominance of high efficiency and low cost. It not only represents the direction of Tourism Industry development, but also works as import means for Tourism Corporations in participating global competition. E-Business for Tourism brings both significant opportunities and severe challenges to the domestic tourism market.However, facing with the challenges of network times, we can find the government has taken up corresponding measure, but some mini-enterprises are still impervious, they don't know where to start and how to develop the electronic tourism. Or some other mini-enterprises are shilly-shally, they are afraid of lacking the necessary knowledge of it or it's too late. The tourism market in Jilin province lags behind comparatively; hence, the studies on how to grasp the opportunities and face up the challenges created by E-business for Tourism, and what are the effective measures to solve problem show great practical significance.The thesis begins with the definition and function of E-business and its relevant theories .Based on the analysis of E-business definition, the writer illuminates the current situation of E-business for Tourism home and points out the existing problems and gap in domestic province market and anticipates its further development prospect. In the following, it analyzes the necessity and feasibility of the development of electronic tourism from the trend, opportunity , challenge, strategy and market demands of Tourism Industry according to the electronic tourism conditions in Jilin by combining Quantitative and Qualitative analysis. In the end, it puts forward the detailed ideas and implementation procedures for the development of electronic tourism in Jilin.