Research On Development Of Internet Financal Business On Electric Business Platform

With the progress and development of the Internet information technology,the financial services industry has also been far-reaching impact of the Internet,and now more and more Internet financial model came into being,impacting on the traditional financial industry,"Internet Finance" has been noticed by the community's.The Internet companies,especially the larger electronic business platform enterprises,are in full swing to carry out the Internet financial business,business development breadth,depth,have a significant impact on the socio-economic,but also help the Internet companies to establish their own closed-loop ecosystem.This paper will from the point of how to promote the economic development of electronic business platform,analyzes the economic phenomenon,and studies the mode of Internet financial business.First of all,this paper introduces the history and overview of the development of Internet financial business,the overall development of the current situation has a whole understanding;and then micro and detailed analyses the research background,participation elements,financial business development model,on this basis to analyze the relevant stakeholders to find the positive significance of the development of the Internet financial business on the platform of small and medium?sized enterprises,commercial banks,consumers and electronic business platforms.Then,from the point of view of the development of the electronic business platform company to analyze the status quo of financial business analysis,analysis of the status quo in China and the market size,the characteristics of the current stage,and analyses the current market structure and competitive structure.And then the case study,select the representative of the three companies,Alibaba,JD,CIP of financial development model analysis,from theory to practice.Finally,analyzing of Chinese electronic business platform next to the development of Internet financal business will face opportunities and challenges,come to the final conclusion,and look to the future.