The Chinese Real Estate Enterprise Performance Evaluation Analysis

Wall Street financial crisis has caused various aspects issues on China, not just economic output and growth rates, etc., but also the survival of such enterprises, among which the most affected by the changes, is the real estate industry. In 2007 it experienced a "bull" year, and in 2008 is the "Bear" year. In 2009, how will it lead concerned by the joint interests of the majority? And, to measure the quality of an enterprise is the most fundamental level of development of its business performance, so we need to have a full and objective evaluation system of indicators to help us a reasonable analysis of China's real estate business operating results, which lead us to judge the future development of China's real estate business.In this paper, based on a variety of principles, we use the establishment of three levels of performance evaluation systems to value the real estate. The first level, build the main factor influencing performance, that is, analysis of China's real estate-driven enterprises is the main factor, taking into account the macro-economic environment, the micro-management decision-making, such as a company, its operating results obtained by the macro-economic factor and corporate decision-making factor, the impact of the two main factors; The second level, the specific drivers of the main factors, namely, principal factor analysis of the various aspects of refining, is also what specific factors. On this basis, the first level of the two main factors were a factor analysis and model fitting, the internal and external factors come to the specific factor. The third level, the effectiveness of using a statistical method to quantify the specific factors to address in order to set up a Chinese real estate appraisal business performance of listed companies a comprehensive performance evaluation system. Finally, we selected relevant data of the real estate Vanke in 2007, and used the system to evaluation, and detailed the use of system.The existing literature, only some scholars on the Chinese real estate enterprises to explore business performance, but is more a single evaluation method, consider the point of view is limited to the industry, or individual case studies, and did not form a complete integrated performance evaluation system. Outstanding contributions to this article is to be able to draw on previous research results, combined with China's actual situation of the real estate business, set up three levels suitable for Chinese real estate enterprise performance evaluation system, the evaluation system is not only able to effectively quantify the evaluation index to overcome the previous evaluation method only a qualitative analysis of the limitations of indicators and targets chosen in the design and evaluation system has also taken into account the characteristics of industries and enterprises within two to avoid the previous studies in the direction of a single consideration, the assessment system more closely rationalization and scientific in order to more effectively assist stakeholders with the evaluation system of China's real estate business to make a more reasonable performance evaluation and judge.