Strategy Analysis Of Low Voltage Electricity Product For Schneider (China)

In the first 7 years of 21st Century,It is not information industry that give investor enormous return but traditional industries such as energy,public utility performance better than software,media.Low voltage electric industry which service for energy,public utility＆construction industry have outstanding performance. According to IEA data,Global investment for transmit&distribut electric will exceed 6.09 tril.US dollar from 2004 to 2030.World grid will reach 7.2 million KW from 3.5 million KW,And China will become one of most important market in the world.Schneider as international Group in global 500 and leadership of electric industry undoubtedly have grasp this opportunity.Since 1987 Schneider have founded factory in China,It is also first multinational company established factory in China,She have founded 18 factories in China,And have 8500 employees,It made great achievement and net sale exceed 10 billion US dollar.But simultaneously she must confront extremely competition from rivals homogeneity,while stronger of China local brand, Price of subcontract(e.g.price of metal) is soar,It become complex and profound how to keep and promote market scale,how to improve net sale and profit margin, how to face competition from rivals.This thesis firstly briefly introduce production of low voltage switch,characters, Analysis of industry macro＆micron environment,Comparison of industry competition strength,SWOT analysis for Schneider low voltage switch,and finally analysis detail of her low voltage switch sale strategy,Analysis current Schneider low voltage switch distribution model and strategy in light of four ways of marketing channel,production,price and promotion combine relationship marketing.And also expatiate the success reason for Schneider distribution in China.It is not perfect for Schneider distribution in China.,There are also lots of problem such as distributor conspiracy,Price vicious competition between distributors, lots lost for intelligence and so on.The paper will enlighten China local low voltage switch industry through analysis Schneider distribution strategy,promote them competition and strength,and learn about Schneider as baron of low voltage switch his advantage and shortage, know as so and why as so.