Study On Distribution Channel Improvement Strategy Of Schneider Low-voltage

Schneider electric into China since 1987,after 30 years,low-voltage electrical products long-term brand net sales channel strategy,in recent years,however,channel segmentation is not enough,the channel service ability is low,the channels of distribution network management chaos of trouble has seriously hindered the development of the company.So find out the problems existing in the current low voltage electrical products distribution channels,puts forward the train of thought,research improvement countermeasures is very necessary.Based on this,this paper studies schneider low-voltage distribution channel improvement strategy.In this paper,Schneider based on low voltage distribution channels as the research object,schneider to low external environment,internal environment and analyzing the present situation and problems of distribution channels,through the field visit and questionnaire survey,focus on the factors influencing schneider low pressure electric appliance distribution channels and the problems existing in the channel are analyzed.It is found that the distribution channel of schneider low voltage is not very fine.The channel is not perfect;Insufficient channel management;The main problems of the conflict between channels.Finally,the distribution of related theory,the theory of channel structure,channel behavior channel relationship theory,with the reality of schneider low pressure electric appliance distribution channels currently,study of schneider low-voltage distribution channel strategy at present stage,and the conclusion.Schneider low voltage apparatus are necessary according to the target customer segmentation channels,improve the channel mode,increase the intensity of channel management,effective management of channel conflict,such as improving strategies,enriching the content of distribution channels,and strengthen the channel service ability,improve the channel management mechanism.In this paper,through the optimization of the schneider low voltage apparatus product distribution channel strategy perspective,is to address the current market environment change,the traditional distribution channel management issues such as optimization.In this paper,through the optimization of the schneider low voltage apparatus product distribution channel strategy Angle,combine reality,the value function of the traditional channels play to the largest at the same time,actively integrate into the newera elements,to strengthen the construction of network channels,expand to enrich the content of market channels.Hope this research can to schneider low voltage electrical appliances enterprise marketing activities have a certain role,and hope to have a certain reference to similar enterprise value,help in its distribution channels construction.