Research On The Tourism Interpretation System Of Anyang Yin Ruins

China is a famous ancient country, which has a grate cultural heritage. Among them, the ruins are the important element of ancient civilization. Therefore, the development of the ruin tourism in our country has and important practical significance. From the perspective of tourism development, the site is specialized and watch less. Complete interpretation system are an important way to solve this problem.Tourism interpretation system which have educational function, service function and the use of function is an important means of communication between managers, resources and visitors. Anyang Yin Ruins have a representative, because it is the first capital sites documented and Oracle confirmed by archaeological excavations in the history of China, the first of the "100 Chinese archaeological discovery in20^th century" and the world's cultural heritage. Therefore, the studies on tourist interpretation system of the Yin Ruins have great significance for perfecting the research of the interpretation for our country and promoting the development of the Ruin sites interpretation.After the studies in the literature, this paper amend the sender - message - receiver model (the S-M-R model) based on the information dissemination process in accordance with an explanatory model. Resources, Media and Receiver (Tourists), which together constitute an interpretation system. In this paper, using the field surveys and questionnaires, theoretical research and empirical research method of combining, conduct a specific analysis on Resources (S),Media (M),as well as the Receiver(R) of Yin Ruins interpretation. Through the analysis, found that Resources of Yin Ruins is more comprehensive but lack systematization; The management od tour guides is normative, but lack systematic training; The media is various, but the details need to be improved; Static display are innovative, but lack interaction between tourists. On this basis, the paper put forward some proposals for the development of Yin ruins: Firstly, integrated resource information; Secondly, enhance training of guide to improve their quality; Thirdly, improve the media; Fourthly, enhance participation of tourists.This article is divided into five chapters: The Chapter I is an introduction briefing the background information, significance, research frame and methods, together with relevant concepts and existent research at home and abroad.; The ChapterⅡand ChapterⅢAnalyzes the Resources and Media of Yin Ruins; ChapterⅣhave the systematic evaluation of interpretation of Yin ruins with the corresponding explanations of development proposals.