"The Brand Warfare Beyond Limits" In Olympic Marketing Of Beijing Olympics

Since our successful bid to host the Beijing Olympics in 2001, the information about Olympics and Olympic Marketing and the ad war have lasted for eight years. When the consumers feel esthetic weary, the enterprises need to take a variation route which is different from others to pull out the first prize in Olympic Marketing. Some brands are familiar with the way. They make an alternative marketing after meticulous planning. Therefore, a new term called "Brand Warfare beyond Limits" emerged.Speaking of non-Olympic sponsors, they need to break the limit because they are restricted. The brand warfare beyond limits is a platform for them to show their wisdom and strategy. So they naturally become the leading role in this kind of marketing. Their goal is to get the maximum benefit for minimum cost and defeating the enemy by a surprising attack. The enterprises which use the brand warfare beyond limits will definitely attract the consumers and win in the Olympic Marketing. This article will deeply analyze the brand warfare beyond limits which is used by different enterprises in Olympic Marketing. Furthermore, it will discuss the future of the brand warfare beyond limits after Beijing Olympics by a forward looking perspective.