Olympic Beijing City Brand. Business

Reasonable urban brand management not only can boost residenters'identity on the urban, but also can attract the attention of investors, talents, tourists and other peoples outside the urban, thus spurring urban's industrial restructuring, the construction of urban's infrastructure facilities improveing, the urban's ecological environment improving, the urban's rank upgrading.The success of Beijing's Olympicbid and the Olympic Games held, Beijing was and will be brought a historic opportunity for urban brand management to highly enhance brand value. However, in the period after the Olympic Games, how could the Beijing continue to manage the urban brand to reach specific targets of urban brand positioned?This is a problem which need be considered now and also is the focus of this paper.Strating with urban brand management theory and the Beijing urban brand positioning,combining with the survey of currently urban brand's recognition degree and the analysis on advantages and disadvantages of urban brand management environment in the period after the Olympic Games,this paper concluded the focus on urban brand management and the management strategies after Beijing Olympic.