A Study On Corporate Brand Communication Strategy Under Olympic

The corporate is the active and standard economies in market economy normsand active economy, which development is more impact on the development of thewhole world. How corporate do better communication of their own brands is not onlyrelated to business, but also affect all aspects of society."Governing from Literacy,Power From Culture, Rich From Business." which is quoted from Mr. Zhang Boling,who was named by the Chinese first sports person As early as the beginning of the lastcentury.The Olympic Games is the most influential organizations all over the world.Therefore, more and more enterprises realized that Olympics Games played a positiverole in developing their business.How the Olympics to promote corporate brand image? And what kind ofbusiness is suitable for brand communication through the Olympic Games? Thesequestions will be discussed in this paper. I believe that the corporate brandcommunications is a commercial activity; meanwhile, it is also a social act. Theimplementation include the theoretical guidance of Marketing and deepercommunication theory.