Study On The Salesmen' Sperformance Management Of Bichen Company

Marketing staff, as direct creators of enterprise's value, is the most valuable resources of a enterprise. How to inspire them through effective performance management and give full play to their potential is a difficult problem to managers. Facing fierce competition, Medical enterprises also have the same problem. This article analyses the feature and current situation of pharmaceutical industry, do the comprehensive diagnostic analysis to the current performance management of BiChen company marketing staff with relative theories. We have studied the existent problems of BiChen company performance management indeed. On the basis of above-mentioned researches and international famous company's experiences, we bring up a proposal, which fits for BiChen marketing staff performance management.